Corks v Screwcaps Survey Results
January 26th 2011, by Gavin
We’ve had an incredible response to our recent ’30-Second Survey’. As I mentioned in 10 Questions about Corks v Screwcaps, we’ve considered whether we should continue with corks for our white and rosé, and possibly for our reds. With the bottling of over 10,000 cases due to take place next month, we wanted to know what everyone thinks. The easiest thing to do would be not to change anything – after all, we get few complaints.
On 14 January, we emailed all our customers (or rather, all those who are on our email list), with a link to a simple survey, which closed a week later. The question was:
What closures should we use to bottle our wines?
There were three choices – cork, screwcap or don’t mind – for each category of white, rosé and red. Over 1100 responded within a week, leaving their full name and email address (which wasn’t obligatory). Around 700 left a comment. This was the result (1148 entries):
With almost two thirds voting for screwcap for white, plus 19% ‘Don’t Mind’, it seems that 84% would be happy with a move to screwcap. We are mindful though of the 16% vote for cork.
Only 12.4%, or 1 in 8 people, expressed a preference for Cork for our rosé. That’s what we used for our top selling wine last summer, by the way, so that’s a clear message.
It’s a different story for our Bordeaux red with 77% voting for cork or ‘don’t mind’, but a solid 23% are pro-screwcap. The feedback from the comments: tradition, image, suitability of corks for ageing wine, the preservation of cork forests – and the romance of pulling a cork.
Overall, I’m pleased we ran this survey, and amazed by the number of people who responded. We’ve emailed everyone who did to say thank you – but thanks again. I’m still trying to figure out how to post the 700 comments from the survey onto this blog. If you have anything to add, we’d be delighted to hear from you below. I’m off to sort out a new bottling line…